While the work of this organization which raises money for the Parkway, as reported by the Sacramento Bee today, is very important, it is also important to remember that the Parkway is falling behind about $1.1 million annually just in maintenance, according to the American River Parkway Financial Needs Study Update 2006 (p. vii), so while raising $1 million over the past 24 years with the rafting program, and the hundreds of thousands of dollars raised through other events, is heartily to be cheered, it is not nearly enough to care for the Parkway up as it was intended to be cared for, let alone to improve it by adding new land and expanding its educational and recreational assets.
The solution we have proposed for stabilizing funding for the American River Parkway is to establish a nonprofit organization to contract with a Joint Powers Authority (JPA) of local government entities, to manage the Parkway and provide a supplemental fund raising capability through philanthropy, which you can read more about on our website’s news page in our press release from January 18, 2008.
This is the model being used by the Central Park Conservancy to manage Central Park in New York—and the Conservancy raise’s 85% of funding needed by Central Park—and the Sacramento Zoological Society to manage the Sacramento Zoo, which they have wholly done since 1997 under contract with the City of Sacramento.