Monday, February 26, 2007

Citizen Hotel?

Hmm, not sure I get it…

Bob Shallit: Citizen Hotel name chosen to reflect Sacramento
By Bob Shallit - Bee Columnist
Published 12:00 am PST Monday, February 26, 2007

It's a little different, Chip Conley admits. But he says the name he's selected for the boutique hotel his company is opening downtown next year is perfect.

The Citizen Hotel.

"It's iconic -- a name you'd use in Sacramento and not in other places," says the CEO of Bay Area-based Joie de Vivre Hospitality, which is remodeling an 82-year-old office tower at 10th and J streets into a 197-room hotel with five penthouses and a terrace overlooking the Capitol.

The name was the result of a lengthy process that included meetings with hundreds of Sacramentans. It's intended, Conley says, to reflect the pride locals have in their city as well as the role Sacramento plays as a site of political discourse.

The interior design is not finished, but Conley has a few details. The lobby will have the look of a "private law library," he says. A staircase will lead to a mezzanine lounge -- "a great perch to see the celebrities checking in," he says.
The overall feel of the place?

Sort of like Sacramento itself, the CEO says.

"It will be classic and timeless on the outside -- all-American and slightly traditional," he says. "But when you look under the surface, you'll see something more hip and sophisticated with a lot of surprises."