Sunday, September 02, 2007

Recipe for Failure

Much of the reason for the failure of dialogue over the past few decades between the academy, government and the nonprofit community (generally on the same side), with the business community (generally on the other), can be found in this cautionary tale.

Mr. Rodgers Goes to Dartmouth
A cautionary tale about a businessman who ventured back into the Ivory Tower.
BY JOSEPH RAGO
Saturday, September 1, 2007 12:01 a.m. EDT


SAN JOSE, Calif.--T.J. Rodgers does not seem pleased, his gelid stare intensifying at a recent project meeting. "You're not being aggressive enough on the transistors, so I'm going to help you," rumbles the chief executive of Cypress Semiconductor, a Silicon Valley chip maker. This leads into a technical debate with one of his senior engineers: "Are you serious about using Indium instead of Boron?"

Mr. Rodgers founded Cypress in 1982, and now, a lifetime later in the hypercompetitive semiconductor business, it is an industry leader. Mr. Rodgers, for his part, has reached that phase where success purchases new opportunities.

Some men of his means and achievement buy a yacht, or turn to philanthropic work, or join other corporate boards. Mr. Rodgers went back to school: He became a trustee of his alma mater, Dartmouth College--and not a recumbent one. He has now served for three years; and though he notes some positives, overall, Mr. Rodgers says, "It's been a horrible experience. I'm a respected person here in Silicon Valley. Nobody calls me names. Nobody demeans me in board meetings. That's not the way I'm treated at Dartmouth. The behavior has been pretty shabby."

Now the college's establishment is working to ensure that the likes of T.J. Rodgers never again intrude where they're not welcome. What follows is a cautionary tale about what happens when the business world crosses over into the alternative academic one.

Founded in Hanover, N.H., in 1769, Dartmouth has long been famous for the intensity of its alumni's loyalty. It is not unfair, or an exaggeration, to call it half college and half cult.

In part this devotion is because of what the school does well. "Dartmouth is the best undergraduate school in the world," says Mr. Rodgers, who graduated in 1970 as salutatorian, with degrees in chemistry and physics. There were "small classes taught by real professors, not graduate students," he says, "and I never realized how that was heaven on earth until I went on to my next school." (Mr. Rodgers earned a Ph.D. in electrical engineering from Stanford in 1975.)

Partly, too, Dartmouth's alumni fidelity is a result of engaging graduates in the life of the college. It is one of a few schools in the U.S. that allow alumni to elect leaders directly. Eight of the 18 members of Dartmouth's governing Board of Trustees are chosen by the popular vote of some 66,500 graduates. (The other seats are reserved mostly for major donors, along with ex officio positions for the governor of New Hampshire and the college president.) This arrangement has been in place since 1891.

Until recently, though, Dartmouth's elections have been indifferent affairs, with the alumni choosing from a largely homogeneous slate handpicked by a committee closely aligned with the administration. In 2004, things got--interesting. Mr. Rodgers bypassed the official nomination channels and was named to the ballot by collecting alumni signatures; he needed 500 and ended up acquiring more than 15 times that. He was dissatisfied with the college's direction and resolved to either "do something or stop griping about it." He was elected by 54% of the voters.

Although there were a lot of political issues churning about the campus, Mr. Rodgers decided "that I would pursue just one issue, and my one issue, the one substantive issue, is the quality of education at Dartmouth. . . I decided that if I started debating the political argument du jour it would reduce my effectiveness."

That kind of pragmatism, however, didn't inhibit a highly political response from the aggrieved, including the college administration and some of the faculty. Mr. Rodgers notes that certain professors "seemed to specialize" in accusing him of being retrograde, racist, sexist, opposed to "diversity" and so forth. Or, in the academic shorthand, a conservative.

A curious label for a man who is in favor of gay marriage, against the Iraq war, and thinks Bill Clinton was a better president than George W. Bush. Mr. Rodgers's sensibility, rather, is libertarian, and ruggedly Western. He is also a famously aggressive, demanding CEO, with technical expertise, a strong entrepreneurial bent and an emphasis on empirics and analytics. His lodestars, he says, are "data and reason and logic."